Osaifu-Keitai

Translated, it means ‘Wallet Mobile.’ Redundant to say, the Wallet Mobile does exactly what its name hints at; your mobile phone is also now your wallet. Launched in July of 2004, the Service has landed NTT Docomo, the Osaifu-Keitai service provider, a monopoly position in the business. Osaifu-Keitai has become an attraction to many other businesses such as JR (Japan Railway), ANA (All Nippon Airways), Edy Charge Appli (eBank), eLIO Mobile (Sony Finance); all companies of which provide services that allow Osaifu-Keitai transactions. With this card the user can pay for commuter pass, airline tickets, movie tickets, vending machines, and many more on top of the usual routines of checking the news, map… etc. Also, the user can now use their mobile phones as identification cards which then can be used to open doors.

Similar in function and interaction with the standard plastic RFID cards which also allows cashless payments, all the user needs to do is to face the mobile phone’s screen against a scanner pad at the point of purchase for payment. The difference between the Osaifu-Keitai and the RFID card is that the Osaifu-Keita service allows way for more of an intuitive interaction between the user and the services provided by the companies involved in the system.

For example, the credit charged on a RFID card can only be spent on the limited services that are provided by the same company that provided the card. With the mobile phone payment method, the user simply pays and downloads a membership or points/credit card which gets saved onto the phone as a code matrix, saved as data. Then, the user may pull up the different code matrixes accordingly for payment. Also, when the credits or expiration dates of the membership of points/credit card approaches, the mobile phone reminds the user to renew or recharge. Recharging can also be done conveniently on the mobile phone as well. The users can eithe choose to go online on their computers or on their mobile phones in order to both check and charge their balances. Otherwise, the user also has the option to recharge credit physically at kiosks nearby.

http://www.nttdocomo.com/

-Joo Young Lim

 

 

 

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2 Comments»

[…] Osaifu-Keitai For example, the credit charged on a RFID card can only be spent on the limited services that are provided by the same company that provided the card. With the mobile phone payment method, the user simply pays and downloads a membership … […]

  Credit Check On Credit Speak » Osaifu-Keitai wrote @

[…] Osaifu-Keitai …mobile phones in order to both check and charge their balances. Otherwise, the user also has the option to recharge credit physically at… […]


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