Social Object

Social object is something that helps people (users) to socialize. Through social objects, people can experience certain service, they can have conversations, and they can share information. These actions create socializing moments. For example, Flickr’s social object is photos. People share photos by tagging system and they can talk about their interest and opinion.

In my opinion, SnifTag is not only a product but also a social object. The touch point is that people can make friends through SnifTag. SnifTag becomes social networking by creating community.


MinJoo Kim




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