Mental model of buying a house

Indi Young’s detailed diagram of the mental model about buying a home reads like a customer journey. It starts with “Find Out About OthersBuying Houses” and “Figure Out If/When I Can Afford a House” all the way through to owning the house. For the key stage of “Finding Likely Houses” she compares some of the services available today with those our grandparents used.  She argues that although services have developed, our underlying mental model as buyers today is much the same as our grandparents’. 

Victor Lombardi interviews her on her upcoming webinar.



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