Archive for December, 2008
Southwest Airlines Boarding Process Animation
Found this great animation done by Southwest that walks you through their new(ish) boarding process. It’s quite well done.
-Marc
Service design-headed in the right dirrection
On core77 today there is a short article about how a product is design may not as important as the “eco-system” that it is a part of.
Seems like there is a future in a balance of well designed services and products.
-mike
Service Design conference
Europe’s first conference dedicated to Service Design took place in Amsterdam last week. The conference was kicked off by Birgit Mager and featured speakers from service design consultancies Engine, Live|Work and IDEO among others. Workshops covered financial services, healthcare, mobile communication and different topics around service design teaching and methods.
Lauren of Redjotter comments that while it was wonderful to put faces to names, the next important step is for service designers to move beyond communicating with each other to creating greater awareness among the general public.
Maia
Mental model of buying a house
Indi Young’s detailed diagram of the mental model about buying a home reads like a customer journey. It starts with “Find Out About OthersBuying Houses” and “Figure Out If/When I Can Afford a House” all the way through to owning the house. For the key stage of “Finding Likely Houses” she compares some of the services available today with those our grandparents used. She argues that although services have developed, our underlying mental model as buyers today is much the same as our grandparents’.
Victor Lombardi interviews her on her upcoming webinar.
Maia
Service Design Studio at RISD ID 
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